How are short films consumed?

Short films have a diverse market. It ranges from Internet websites (BBC film network) to live film festivals (Berlin film festival). They can also be consumed from extras of DVDs However compared to feature films the market is considerably smaller than that of shorts. Shorts are occasionally broad casted as a filler when a feature film is too long for the designated time slot. Short films are a typical first stage for new filmmakers. However, professional actors and crews still choose to create short films as alternative form of expression. Short film making is growing in popularity as equipment becomes cheaper and more amateurs are making films. Shorts are also growing in schools, they are accessible due to the cheap equipment, not too long and can be respectable even at a low budget. Most schools in the UK either create short films in their media studies, or they create a music video, but recently the short films have grown in popularity in schools.

Examples of quite big successes in short films are big companies such as Disney, when they acquired Pixar in 2005 they started to make big hits such as Goofy. Also Dreamworks Animation often produces a short sequel to include in the special edition video releases of major features, an example of this is on the DVD release of classic Warner Brothers films such as "The Adventures of Robin Hood".